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Hello Kitty Branded Environments Appeal To New And Expectant Mothers

Hello Kitty Branded Environments Appeal To New And Expectant Mothers
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The iconic Sanrio cartoon character is featured in a growing series of restaurants, hotels and even a maternity ward.

Yi Chen
  • 9 january 2012


The cute Japanese cartoon cat character developed by Sanrio in 1974 is still making waves in Asia today. Recently in Beijing, the first Hello Kitty Dreams Restaurant opened in China and has been fully booked over the past few weeks. The themed restaurant is decorated with pink furniture and Hello Kitty accessories. It serves desserts, meals and drinks in the shape of the iconic cat.

The Hello Kitty restaurant has been popular with women, especially mothers. The pink franchise has carved a niche consumer market with moms and older women since opening themed hotels, parks and even maternity wards. The first Hello Kitty maternity hospital opened in Taiwan in 2008 where patients could give birth in a friendlier atmosphere. The 30-bed hospital is embellished with Hello Kitty ornaments and pink interiors. Nurses and doctors also adorn pink uniforms with the Hello Kitty cartoon image displayed on the front.

Sanrio

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