Recently, premium denim company HUDSON has decided to teach the internet just what it stands for. As part of the HUDSON 13 Principles Sweepstakes, the brand will be sharing their creative practices with their fans through an interactive campaign, and offering them a chance to win a years worth of HUDSON Jeans.

These principles (for example), include Think Freely: Color outside the lines, and break through the seams of what society deems “acceptable,” “normal” or even “possible.” For more information you can watch this stylish video of HUDSON’s 13 Principles directed by Matt Desotell to see how “Think Freely,” “Do It Better Together,” “Be Amazing” and 10 other principles go into their denim pieces.

HUDSON Facebook Page

Hudson Jeans