The latest campaign from the Swedish furniture giant highlights the flexibility of their designs in small spaces, by creating a cozy dwelling in the Auber metro station where five people will live for six days.
From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians. For six days, this IKEA “apartment” will be the home of these individuals. The fully furnished space was developed by creative agency Ubi Bene to highlight how IKEA furniture is compatible with small spaces. The project is called “The IKEA Apartment – 54 Square-Meter Ideas to Life,” and is not the first time IKEA has made its presence known in the Parisian metro. In 2010 metro stations St. Lazare, Champs-Elysées Clémenceau, Concorde, and Opéra were furnished with sofas and lamps for two weeks.
Check out a video below to see the making of this latest campaign:
Click on the thumbnails to see more inside views of the apartment: