Nendo has designed a souvenir product for the Cup Noodle Museum in Yokohama, Japan, which transforms the branded food packaging into a reusable homeware product by borrowing from traditional Japanese design methods.
The Cup Noodle Museum informs its visitors about the instant noodle product’s history and production methods through a variety of experiences. As people usually throw away the Cup Noodle packaging after eating the contents, Nendo decided to create a longer-lasting product. Inspired by traditional Japanese Urushi lacquerware design, artisans were asked to paint lacquer directly onto the ordinary packaging containers.
We combined the familiar concepts of throwaway packaging and bowls for everyday home dining into one object with a new value located somewhere in between.