A Closer Look At The World’s Simplest Mobile Phone [Video]

The mantra behind ‘John’s Phone’ company is ‘keep things simple’ and this manifests with what they proudly admit is the world’s most basic mobile phone. The black gadget, which PSFK first featured in 2010, has no screen – just a number pad, a talk button and an end button. In this video, Cunning NYC staffer Lara Speier unboxes the phone and takes us through the features. The phone comes with headset, charger and sticker.

John’s Phone retails for $100 is designed by John Doe Amsterdam and manufactured in China. The website says that the gadget has no frills and no “unnecessary” features such as a camera, text messaging and an endless number of ringtones:

John’s Phone keeps things simple. John’s Phone requires no explanation. Use the phone to call and hang up, turn the sound up or down, and lock or unlock it: it couldn’t be any simpler. The speed-dial feature, which allows you to save speed-dial numbers under every number key, makes John’s Phone perfect as a kids’ cell phone…. The back of the phone features a flap containing an address book and a pen – this makes John’s Phone perfect for older users too.

John’s Phone