Kickstarter-Like Crowdfunding Platform For Local Merchants Launches
The hyperlocal crowdfunding platform Lucky Ant has launched this week, giving people the opportunity to help small businesses grow in their community by raising money for things like new equipment, brand development, advertising campaigns and repairs. One business is focused on each week and has seven days to reach the fundraising goal for its project.
Like successful crowdfunding site Kickstarter, Lucky Ant allows people to pledge different amounts, in return for incentives offered up by the merchants like VIP treatment and other perks. However, by focusing on small local businesses (currently only in New York, but with plans to expand soon) this platform gives owners a way to build customer loyalty with members of the community, creating a model for sustaining their businesses over the long term, while also enabling them to raise capital for immediate improvements. Check out the introductory video below for more info:
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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| TOPICS: | Finance & Money, Retail, Web & Technology, Work & Business |
| TAGS: | Community, crowdfunding, Hyperlocal, local merchants, lucky ant, small businesses |
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