Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]

Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]

The "Kobe System" is the faux sports philosophy endorsed by Kanye West and Richard Branson in new campaign.

Emma Hutchings

Nike Basketball is promoting Kobe Bryant’s new signature sneaker, the Nike Zoom Kobe VII, by transforming its customizable “system” concept into a winning formula for success. A number of celebrities appear in ads for the sneaker, pledging their allegiance to a spoof philosophy called the “Kobe System”.

The Nike Zoom Kobe VII allows the wearer to switch out the ankle support and midfoot cushioning, with interchangeable “Attack Fast” and “Attack Strong” insert options to match their style of sport.

Celebrities, sports stars and other famous faces have got on board for the Kobe System ad campaign. Watch the likes of AzizĀ Ansari, Landon Donovan, Serena Williams, Richard Branson and Kanye West endorsing the mysterious success philosophy in the video below:

Nike Basketball

Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store