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Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]

Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]

By Emma Hutchings on January 13, 2012

Nike Basketball is promoting Kobe Bryant’s new signature sneaker, the Nike Zoom Kobe VII, by transforming its customizable “system” concept into a winning formula for success. A number of celebrities appear in ads for the sneaker, pledging their allegiance to a spoof philosophy called the “Kobe System”.

The Nike Zoom Kobe VII allows the wearer to switch out the ankle support and midfoot cushioning, with interchangeable “Attack Fast” and “Attack Strong” insert options to match their style of sport.

Celebrities, sports stars and other famous faces have got on board for the Kobe System ad campaign. Watch the likes of AzizĀ Ansari, Landon Donovan, Serena Williams, Richard Branson and Kanye West endorsing the mysterious success philosophy in the video below:

Nike Basketball

Emma Hutchings

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Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.

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