Kraft Employs Age-Recognition Technology in New Sampling Campaign

Just prior to the new year, Kraft Foods’ Jell-O brand launched a sampling program activated by age-via-facial detection in Chicago and New York. The iSample Temptations experience dispensed free dessert (made exclusively for the palates and enjoyment of adults), but only if the technology detects that the viewer is an adult. It the facial detection software detected a child, the machine would humorously sound alarms, shut down and request that the child walk away. The video below captures the full experience.

The technology for the sampling experience stems from a partnership with Kraft Foods and Intel, while CP+B handled the creative campaign with software development from Clarity Consulting.

We found this interesting purely as an example of a brand employing technology (in this case, age-via-facial detection) to create an experience that decidedly surprises and delights its audience – driving home the product’s differentiated promise that it is meant for the exclusive enjoyment of adults (expanding Jell-O’s appeal beyond kids). While other brands may consider or benefit from the use of similar technology to create utility or service, Kraft’s example aims to deliver moments of surprise and delight that break through an otherwise mundane experience – shopping.

CP+B 

Jell-O