Mercedes-Benz Bids A Final Farewell To The Airbag [Video]

The automaker's TV commercial gives thanks to the old standard as they introduce new safety features.

Emma Hutchings
Emma Hutchings on January 20, 2012.

This new TV commercial for the Mercedes-Benz B-Class is a richly visual “thank you” message to the airbag, a device that will have less to do in future cars because of the development of the automaker’s Collision Prevention Assist feature, which the B-Class comes with as standard.

“Thanks, Airbag” was developed by Jung von Matt/Alster as an ode to the safety feature that has been making driving safer and saving lives for 30 years. Mercedes-Benz state that the new assistance and braking systems on the 2012 B-Class will help to reduce the risk of rear-end collisions. This commercial is a clever way to display what the new feature is replacing and enhancing. You can watch the new TV spot below: