Slash

The younger generation has more faith in their peers than products when it comes to recommendations and advice.

Sam McNerney
Sam McNerney on January 30, 2012.

Marketers that are trying to connect with millennials ages 18 to 34 to promote products and services related to love and Valentine’s Day might want to consider tapping social influencers who produce user-generated content (UGC). This generation trusts people rather than brands, and values the opinions of like-minded strangers as much as people they know, according to a new study scheduled for release Monday titled “Talking to Strangers.” MediaPost

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