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New Polaroid Instant Camera Offers Digital Photography With A Touch Of Nostalgia

New Polaroid Instant Camera Offers Digital Photography With A Touch Of Nostalgia
culture

The Z340 updates the old technology for the digital age to offer the best of both worlds.

Emma Hutchings
  • 3 january 2012

The Polaroid Z340 aims to combine the analog and digital worlds with its 14.0 megapixel digital camera and integrated ink-free ZINK printer. The device is both nostalgic and modern, allowing users to print out 3×4″ full-color photos and save them to the on-board SD card. The photos can be viewed on the 2.7″ LCD screen and the camera’s editing features let you review and crop images prior to printing and add your own custom borders.

Scott W. Hardy, the president of Polaroid, commented:

Polaroid photos connect people together in a way that is more personal than any photo tag, slideshow or comment box, yet digital images shape our stories. The Z340 brings these two worlds together in harmony by merging the excitement of the instant printing experience with the ease of digital photography and sharing. We’re very excited to share the wonders of instant photography with a new generation.

Polaroid

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