Nike’s Invite-Only Basketball Court Comes With 24-Hour Concierge Service [Pics]

Refurbished gym in New York’s Lower East Side offers a complete sporting experience for exclusive members.


Nike Basketball has transformed a neglected gym at Masaryk Towers into a fully-equipped modern indoor basketball court. After Nike’s renovation project, the gym is now equipped with a regulation-sized court with a digital scoreboard, locker room and a 24-hour concierge service. The court is situated in New York City’s Lower East Side and is currently open to members by invitation only until April 2012.

If you’re one of the lucky Nike fans to get picked to participate, you can bring up to 19 of your friends for a basketball session with three on-site trainers and all necessary sports gear provided. Selected members can make a booking with the Masaryk concierge at anytime.

Photos thanks to Freshness.

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