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Is Getting Kicked In The Crotch Better Than Getting Swindled? One Company Says Yes

Is Getting Kicked In The Crotch Better Than Getting Swindled? One Company Says Yes
Advertising

An online used game marketplace takes a unique 'swipe' at their competitors in a new campaign.

Emma Hutchings
  • 9 january 2012

For their recent ad campaign, Glyde chose a brave way to spread the message that its competitor isn’t treating consumers fairly. The online marketplace offers people a place to buy and sell used games, DVDs, books and electronic devices. Their commercial features a man who thinks getting kicked in the crotch is less painful than selling his used games at Gamestop.

A number of people line up at a county fair booth to give him a kick and let him show the world how much getting ripped off hurts. After being kicked, he yells to the crowd: “Better than Gamestop.” The Gamestop Protest campaign for Glyde was developed by San Francisco-based agency Hub Strategy and the TV commercial can be viewed below:

Glyde

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+gaming
+online marketplace
+Retail
+technology
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