Is Getting Kicked In The Crotch Better Than Getting Swindled? One Company Says Yes
For their recent ad campaign, Glyde chose a brave way to spread the message that its competitor isn’t treating consumers fairly. The online marketplace offers people a place to buy and sell used games, DVDs, books and electronic devices. Their commercial features a man who thinks getting kicked in the crotch is less painful than selling his used games at Gamestop.
A number of people line up at a county fair booth to give him a kick and let him show the world how much getting ripped off hurts. After being kicked, he yells to the crowd: “Better than Gamestop.” The Gamestop Protest campaign for Glyde was developed by San Francisco-based agency Hub Strategy and the TV commercial can be viewed below:
Recent Articles By Emma Hutchings 
Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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| TOPICS: | Advertising, Branding & Marketing, Entertainment, Retail, Web & Technology, Work & Business |
| TAGS: | crotch-kicks, Gamestop, glyde, hub strategy, online marketplace, protest video, used games |
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