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How Is Pandora Changing The Live Music Experience?

Online radio station will now be bringing concerts and additional content to web listeners providing en enhanced interaction.

Yi Chen
Yi Chen on January 3, 2012. @yiiee


Personalized online radio station has launched Pandora Presents, a dedicated landing page that will feature exclusive video content from its series of live concerts. Earlier last month, Pandora announced that it will be hosting free, live concerts to some of its listeners. These concerts were sponsored by Budweiser and aimed to connect local bands to potential fans. The attendees are picked based on the service’s algorithm.

Pandora Presents currently includes content from its first concert, which showcased the American rock band Dawes, who played in Portland, Oregon. The footage mainly shows behind-the-scene snippets of the concert and candid interviews with the band members and concert-goers.

Pandora Presents

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