menu

P&G’s Notepad Grocery Bag Lets You Make Your List On The Outside

P&G’s Notepad Grocery Bag Lets You Make Your List On The Outside
Advertising

The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco-friendly emphasis.

Yi Chen
  • 6 january 2012


P&G’s Smart Bag was developed to promote Tide laundry detergent in Dubai, and to also tackle the alarming plastic waste problem in the UAE. The Smart Bag is a reusable shopping bag with a clever design that resembles a ruled notepad on the exterior. It comes with a marker so consumers can write their grocery list directly on the bag. The bag can be washed clean and reused to create a new list of reminders.

The Smart Bags were produced by ad agency Leo Burnett and were initially distributed to consumers, fashion editors and influential bloggers. However, after gaining wide-spread popularity, Tide plans to make the bags available on a regional basis.

The UAE uses over 20 billion plastic bags each year. This has become such an environmental problem, that the Minister for Environment has a set goal for the UAE to become plastic bag-free by 2013.

P&G Tide

+#advertising
+#design
+#retail
+Advertising
+bag
+campaign
+consumer goods
+Design
+Dubai
+eco-friendly
+environmental
+Environmental / Green
+Fashion
+fashion / apparel
+Grocery
+leo burnett
+Marketing
+P&G
+Retail
+reusable
+shopping
+Sustainability
+Tide
+UAE
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Technology february 16, 2017
No search results found.