New York-based startup – Juicebox is a simple mobile phone charging station that allows users to recharge their iPhones, Androids, or BlackBerries in public venues. The wall-mounted device charges a flat fee of $1 or $2, and then lets users access one of a color-coded locker that glows pink when charging and green when charged. The locker-type box uses credit cards as swipe keys to securely lock up the device while it’s charging.
Other solutions such as GoCharge have debuted in the past, but were poorly designed and not as user-friendly. In a Fast Company article, Cofounder and CEO Adam Johnson comments on how he sees certain potential for the Juicebox in venues ranging from gyms and sports arenas to casinos and movie theaters:
It seemed so stupid that such a thing didn’t exist. The obvious question was how you blend it in with a venue’s aesthetics–how you make it sexy and not just some piece of shit box that’s plastered with ads and has ports hanging out of the bottom. Venue hosts want a piece of furniture–not an appliance.
Juicebox has already installed the device at restaurants and bars around New York City–most recently at Central Bar and Agave in the East and West Village. In the same FC article, COO Jack Phelps shares the stats that some of the Juiceboxes are now topping $30 on Friday and Saturday evenings, despite having no promotion.
With a fee-sharing program, both the startup and venues benefit from the installation. But more than new revenue streams, venue hosts are excited about new incentives for driving foot traffic. There has been a trend of customers returning to the venues featuring the Juicebox in order to charge their phones. Juicebox is also focusing on engagement for merchants and advertisers while looking to raise its first round of funding. Keep an eye out as Juicebox plans to roll out at several more venues in New York. In the meantime, check out a video of the Juicebox in action below: