Numero Prive is the fashion house’s 10 day celebration of its glamorous past, in Las Vegas.
As if the name CHANEL wasn’t already synonymous with glamor and all-around covetousness: recently, the famed design house celebrated the unveiling of their ten day installation Numéros Privés, A Journey Through The World Of CHANEL at the Wynn Las Vegas with a splashy opening party. The lucky guests were able to have an exclusive look into created spaces where materials, figures, symbols, colors and coveted objects – all by CHANEL – were transformed and reinterpreted. The night even included a special performance by Imelda May, and DJ performances by Alexa Chung.
The guests, which included the actress/model/artist/It-girl set of Jessica Alba, Sophie Auster, Jennifer Brill, China Chow, Poppy De Villeneuve, Diane Kruger, Anouck Lepere, Leigh Lezark, and Rachel Zoe (among many others), were able to walk through the exhibition and into the enchanted world of CHANEL. Inside, the ten magical spaces were transformed to feature the brand’s iconic history.
Numéros Privés, a sensational installation and the first of its kind in the United States, was created exclusively for the Wynn Las Vegas, and ran from January 20 through January 28, 2012. The extraordinary exhibition featuring CHANEL’s iconic codes fit perfectly with the ultimate city of excess and glamor. At the entrance of the installation, guests entered through a symbolic curtain of white beads, a reference to the pearls worn by Mademoiselle Chanel. After walking through the promenade came the first space: a children’s bedroom filled with dolls designed by Karl Lagerfeld. This room introduced guests to the creative and ingenious world of the designer by incorporating projects, works and sketches.
In 1955, Gabrielle Chanel pioneered the shoulder bag with her creation of her legendary 2.55 handbag. To learn about the exceptional skills involved in making this bag, visitors step through a futuristic air-lock chamber and found themselves inside a 2.55 handbag. With a space lined in sensuous leather, interactive digital displays, and a wall of videos showing each step of the creative process – the room offered a multi-sensory take on one of CHANEL’s most emblematic creations.
After leaving the 2.55 space, visitors were able to enter the Haute Couture room, a recreation of Gabrielle Chanel’s apartment at 31 Rue Cambon. Adding an extra touch of authenticity, the space came complete with her famous Coromandel screens and tall mirrors– which reflected a succession of images including dresses displayed under glass, mannequins and custom cases used to deliver Haute Couture dresses to clients.
Graphic, the next room, evoked today’s colourful and loud era via a game of lights and sounds. Music was mixed with luminous projections of snowflakes and numbers while a giant hourglasses counting time adorn the room. The floor, covered with a drawing of a watch’s face, was meant to remind visitors of the CHANEL iconic J12 watch.
As guests stepped into the garden surrounded by camellia trees, they were reminded of Jean Cocteau’s classic ‘Beauty and the Beast’ (a popular design inspiration it seems these days). This luxurious garden space was meant to highlight CHANEL’s unparalleled fine jewellery collection, where flowers mingled with unparalleled diamonds in display cases.
Afterwards, visitors had the opportunity to take a look at the most famous CHANEL icons – the lion, the clover leaf, the double Cs, the number five and the perfume bottle – through a forest of emblems. Finally, the pop art room at the end was covered with silk-screened images of the celebrated CHANEL No. 5 bottle.
More than an installation, Numéros Privés strove to be a contemporary and fleeting excursion into the enchanted world of CHANEL, meant to dazzle and delight loyal fans while inviting the admiration of new guests and clients.
Consider us sold.