‘Randwich’ Sends Daily Random Sandwiches To Adventurous Lunch Lovers
Menus can be overwhelming. The more choices there are, the more you expect to find the perfect meal; yet, at the same time, the larger the selection the less likely it becomes that you’ll choose the most optimal option.
Now Randwhiches, a Brooklyn-based sandwich service is simplifying things by removing all choice. For 7 dollars customers can order a random sandwich. You may get the five-spice meatballs with lavender béchamel, but you may not. The only downside is that customers must place orders (online) at least two days in advance, and the company only accepts PayPal and Venmo. Will their culinary experiment nullify the paradox of choice? We’ll see.
Recent Articles By Sam McNerney 
Sam McNerney graduated from Hamilton College where he earned a bachelors in Philosophy last May. However, after reading too much Descartes and Nietzsche, he realized that his true passion is reading and writing about the psychology of judgment and decision making. His blog, www.WhyWeReason.com tries to figure out what makes humans tick. He spends his free time listening to Gaga and tweeting @WhyWeReason.
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Food & Drink, Work & Business |
| TAGS: | brooklyn food, brooklyn sandwich, new york city food, PSFK, Randwich, seven dollar random sandwich |
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