Mobile Check-In Leads To A Supermarket Adventure
More often than not trips to the supermarket are fairly pre-determined. We make itemized lists of things we are out of, what products we have coupons for, and ingredients we need for dinner that night. So what if food shopping was more adventurous and forced us to expand the scope of what we planned to purchase?
Zach Hale plans to shakes things up with an app that gives customers the opportunity to try new foods and to make unexpected purchases. Capitalizing on the popularity of mobile check ins, Check-in Recipe sends customers a recipe whenever they check in to a supermarket. Users of the app connect Foursquare to their Twitter accounts and will receive Direct Messages of recipes from the account @CheckInRecipe whenever they check in.
Check-in Recipe engages the customer by making their shopping experience more creative. It is also a means of ‘curating’ this experience by introducing shoppers to foods or recipes they hitherto may have been unaware of. Which could mean both more variety in purchases as well as more purchases in general.
An app like this could also have the potential to be tailored to individuals based on their own diets and the type of supermarket they are at. In fact, it already asks users if they are vegetarian to make sure it sends recipes they can actually use. Imagine if this was tailored specifically to each individual according to a set of nutritional information that could be fed into the app. Shopping lists could be determined based on a set of criteria specific depending on what the individual was interested in, but undetermined enough to lead to new and exciting choices in recipes or foods.
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