Cross-sector innovator Richard Branson aims to disrupt the banking industry with Virgin Money‘s takeover of nationalized lender Northern Rock. A new television advertising campaign and 3D projection show highlight its promise to be a better kind of bank.
The first Northern Rock branch was rebranded to Virgin Money this week, with a promise to rebrand all 75 branches by September. Branson has vowed to challenge the banking industry’s “big five” by offering easy-to-understand financial products and quality customer service.
A new TV ad features Virgin’s sister brands and carries the slogan “we’ve come a long, long way over the last 40 years with the simple aim of making things better. And now our quest takes us into banking. Virgin Money, 40 years of better now in a bank.”
A 3D projection show inspired by the ad was held this week at the University of London’s Senate House Library courtyard to launch Virgin Money. Hosted by Richard Branson, the 270-degree, fully immersive architectural projection showcased 40 years of Virgin history. You can watch the “40 years of better” TV ad and get a taste of the 3D projection video below: