Samsung Wins CES Innovation Award For Smart Window Display

The electronics giant creates a transparent interactive display that helps retailers draw attention to their storefronts.

Samsung revealed a transparent LCD screen in the Consumer Electronics Show, winning the CES 2012 Innovation Award. The 46-inch touchscreen turns what were once boring window displays into interactive experiences that draw attention to retailers’ storefront windows. Samsung introduced a 22-inch version last year that is just beginning to make it into stores such as jewelry and luxury vendors. And this year, it is taking the reigns in the transparent display market, which is expected to grow from $900 million in 2015 to $87 billion by 2025, according to Display Bank.

Bill Beaton, senior manager for LCD marketing at Samsung, commented in an interview:

We look at it as a smart window. You can think of jewelry displays with it or freezer windows at the grocery store that tell you where to find the ice cream.

The revolutionary screen has a contrast ratio of 4,500:1 with high-definition resolution and a 70 percent color gamut, making it is as vivid as a lot of TVs in displaying color. Weighing only 10 pounds and with a thickness of only 9 millimeters, Samsung says it could be used in product showcases, commercial freezer doors in grocery stores, and platform doors of subway stations. It can also be used in other work or home applications including electronic boards, information windows, medical equipment, electronic signs, and, once the displays get smaller, mobile devices. Check out a video of the display below.

Samsung

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