Advertising agency Leo Burnett has created an infographic to show how brands like M&M’s, H&M, Fidelity, and E-Trade are capitalizing on 4 major cultural trends this year to make the most out of their Superbowl ads. As well, this data visualization points out specific technology trends that are adding a multi-platform dynamic of the various campaigns, acknowledging the importance of real-time engagement and mobile devices in today’s market.
Check it out below:



![What Will Be The Most Successful Super Bowl Ads? [Infographic]](http://www.psfk.com/wp-content/uploads/2012/01/nfl-superbowl-fans-525x326.jpg)





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