The popular US TV show has branched out with a pair of branded health centres to further engage their viewers.
Popular reality TV show The Biggest Loser, which follows a group of overweight people competing to lose weight, has two branded weight loss resorts in America. These camps offer people the opportunity to experience challenging workouts, nutrition information classes and low-calorie cuisine in a supportive group environment. New York Times writer Jennifer Conlin attended the Biggest Loser Resort at Fitness Ridge in Ivins, Utah (the other is in Malibu, California). In her article about the experience, she describes the resort and the exercises she took part in.
The rigorous fitness, nutrition and exercise regime includes three hours of exercise and a two hour mountain hike each day. There are Yogalates, Zumba and kick-boxing classes, running machines, exercise bikes, circuit training activities and much more. 1,200 calories are allowed per day, with low-calorie meals, full-time nutrionists on hand and healthy cooking demonstrations. There are also lectures on emotional eating, nutrition, fitness, health management and meal planning.
The biggest lure is “The Biggest Loser” contestants, who both visit and work at the resorts in California and Utah. A double room in Utah costs $1,995 a week. One week in Malibu in two separate rooms with a shared bathroom costs $2,595 for one week.