AllTrails partnership aims to build comprehensive online platform for outdoors enthusiasts.
Outdoor enthusiasts community AllTrails has partnered with National Geographic to build a comprehensive online destination, expanding their digital services to a larger audience and providing detailed information on thousands of trails with reviews, photos and more.
AllTrails, the Yelp-like, user-driven review service for the great outdoors, which records details about the best places to hike, climb, camp, mountain bike, run, etc, was founded by Russell Cook in 2010. It has over 200,000 members who access the service through the Web or on their mobile devices.
This week’s announcement has seen the launch of a co-branded service together with National Geographic Maps, one of the most trusted names in outdoor recreation and travel maps. The site offers details about thousands of trails and registered users are able to create member profiles and Trail Journals, contribute content and reviews, access social media sharing and more. It also plans to start offering an expanded, premium subscription service to provide exclusive online and mobile access to National Geographic’s extensive topographic map assets, including TOPO! and Trails Illustrated maps.