Top Young Designers Take Over Selfridges

The UK department store showcases the best up-and-coming British fashion designers with their ‘Bright Young Things’ window displays in London.

UK department store Selfridges is letting fifteen young designers showcase their work in its window displays as part of its ‘Bright Young Things’ campaign. The emerging talents in the areas of womenswear, menswear, accessories, art & design, and food, are each taking over a window at Selfridges’ Oxford Street and Duke Street locations until the end of February. In addition to these designers, who were selected by the Selfridges team, one of the Duke Street store windows will display the work of seven designers from the University of the Arts London’s prestigious Future Map program.

The ‘Bright Young Things’ are using the window displays to communicate the essence of their work. The promoted use of merchandising space identifies the well-known brand with emerging innovation and, with one million people walking past every week, provides a launch-pad for the up-and-coming designers keen to show the public their creations. The ‘Bright Young Things’ products will be available to buy from three pop-up shops in-store as well as on the Selfridges website. Click through to see a selection of the window displays:

Selfridges

Photos by Poppy French

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