Stylitics is a website that lets users upload their wardrobe to an interactive platform where they can plan future outfits and view their fashion history. Brands can connect with consumers via the platform to gather informative real-time market research.
The analytics site invites users to describe the items they have in their wardrobe. They can include details about the color and fabric if they wish, and also upload a photo of the garment to make their virtual closet detailed and visual. Users can view a timeline of what they’ve worn in the past and plan what they’re going to wear in advance.
Founders Rohan Deuskar and Zach Davis came up with the concept for the site after realizing that a lot of information could be learned just by studying the items in one’s closet. Brands can gain valuable market research and consumers benefit from feedback about their fashion as well as the site’s rewards program, which gives them “style points” for using the features frequently. These points can be redeemed for gift cards, invitations to private events and other prizes. Stylitics is currently an invitation-only site but is expected to become available to the public in the next few weeks.