menu

Chipotle Ad Depicts The Terrifying Future Of Food Production [Video]

Chipotle Ad Depicts The Terrifying Future Of Food Production [Video]
Advertising

Fast-food chain creates an evocative video to suggest a more natural alternative to how we process our food.

Sam McNerney
  • 13 february 2012

Chipotle is keeping it local. This Sunday during the Grammy Awards the fast-food Mexican chain will air a two minute ad illustrating the disturbing reality of food production and distribution in the United States. The video is not wholly dire, however, and is tinged with a fair bit of optimism. Featuring a Willie Nelson rendition of Coldplay’s “The Scientist” and cute animated pigs, farmers and tractors, the video, “Back to Start” suggests an idyllic alternative to industrial-based food business.

Nelson’s song is currently on sale on iTunes and proceeds go to the Chipotle Cultivate Foundation, which is dedicated to encouraging sustainable farming methods.

Check out the ad and screen shots below.

Chipotle

+#advertising
+Advertising
+chicken
+chipotle
+cow
+Environmental / Green
+farming
+fast food
+Food
+food production
+Sustainable Farming
+technology
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Yesterday
Automotive Yesterday
No search results found.