Google’s Keep My Opt-Out browser tool limits unsolicited third-party cookies, and therefore cuts down on tailored ads.
Recently, American president Barack Obama publicly declared his support of a bill that aims to protect consumers from advertisers collecting personal online data. The Federal Trade Commission in the U.S. has already been pushing big names like Google and Mozilla to include a ‘Do Not Track’ button in browsers and limit tracking cookies from third-parties. But it seems like a Google Chrome is already ahead of the game with an extension called Keep My Opt-Outs that was launched in early 2011.
Google’s Keep My Opt-Outs prevents advertisers from accessing user’s browsing history. As explained on its website:
Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out of personalized advertising and related data tracking performed by companies adopting the industry privacy standards for online advertising.