Uncommon Startup Wins COMMON Pitch NYC
Good Karma, a baby clothing recycle bank, is the 2012 winner of NYC's socially responsible business competition.
Anybody who has ever owned, operated, or borrowed a baby knows that those little guys are expensive. For new parents not lucky enough to have magnanimous relatives or six figure salaries, just clothing a kid for two years can break the bank. But fear not, young parents, COMMON Pitch NYC has just opened the door for a start-up dedicated to rescuing you from the outrageous cost of baby gear.
Good Karma is a subscription-based clothing service that provides parents with “like new” clothes for babies sized newborn to 24 months. The business venture won first prize at the recent COMMON Pitch, where judges praised the idea’s simplicity, necessity, and opportunity for expansion. The victory meant the Good Karma team walked away with a prize package of cash and in-kind services valued at over $30k, custom fit to facilitate a successful business launch.
A quick disclaimer to all would-be entrepreneurs: if you decide to pitch a start-up with a generic, feel-good name to a panel of judges whose combined twitter following eclipses your proposed annual revenue, prepare to be ripped on. The panel pulled no punches when it came to Good Karma’s handle; one judge went so far as to mandate (in jest… we think) that the company change its moniker before receiving the reward.
Second place went to Spinlister, an online bike rental marketplace that allows users to create profiles, share routes and meet up for rides. Spinlister also managed to take home the evening’s People’s Choice Award (several hundred dollars collected from the audience in a large canvas sack), after host Alex Bogusky determined it unfair to award the cash prize to Good Karma, who technically won the vote.
Photo by Jules Bakshi