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Consumers Want To Own Less And Gain More

Have the sharing economy and collaborative consumption gained enough traction to warrant a research study funded by a major advertising agency? Yes, or so believes Campbell Mithun, the ad agency in question. Shareable

Posted as a headline on February 17, 2012
Tags: advertising, behavior, branding, Campbell Mithun, Consumer behavior, consumer decision making, consumer preferences, consumers, marketing

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