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Dove Displays Valentine’s Tweets On-Screen In London’s Subway

Dove Displays Valentine’s Tweets On-Screen In London’s Subway
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Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.'

Yi Chen
  • 14 february 2012


Unilever’s personal care brand Dove is displaying tweet replies on a large-format Transvision screen in Victoria station in London. The beauty brand on Monday asked consumers, “What makes you feel beautiful?” Users can reply via Twitter or a text message and responses are posted on the big screen in Victoria Station. Today, for Valentine’s Day, Dove is asking fans, “What do you love about your Valentine?”

The real-time advertisement expects to gain the attention of around 350,000 people each day who pass through the station. In addition, Dove representatives will also be handing out white tulips to commuters to share with that special someone.

The campaign was created by marketing agency Billington Cartmell and will run until 19 Febraury as part of the ongoing ‘Campaign For Real Beauty’.

Dove

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