New Fashion Business Model Makes Global Designs Mainstream

New Fashion Business Model Makes Global Designs Mainstream

The Flourish Approach utilizes talent from around the world and brings various cultural components together in one central location for production.

Emma Hutchings
  • 1 february 2012

The Flourish Approach is a design and business model concept that makes local global, designing clothing from components that showcase local textile designers from around the world, but are centrally assembled in one location.

Co-founders Sarah Dixon and Danielle Sponder want to address current gaps in the fashion knitwear industry. Their new enterprise in the UK designs fashion-forward knitted garments that also considers the well-being of producers, consumers and retailers. By bringing together local talent and traditions, they enable unique skills like Andean folk knitting, Amazonian rubber tapping, Catalan decorative lace, Banarsi brocade sari weaving, Navajo blankets and African batik to be incorporated into global production systems. They create interchangeable components using these varied techniques and centrally assemble them in one location. By using cluster groups of local producers, they are able to combine multiple stages of production and minimize costs.

These modular garments also offer innumerable opportunities for customization and a potential for zero waste, since the components can be disassembled and reused for future designs, leaving no excess stock. Watch the video below to find out more about this economically, ethically and environmentally sustainable system:

The Flourish Approach


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