Baristas drive-thru espresso stands employ attractive females who wear skimpy costumes.
Good coffee becomes a sexy mass market experience with Baristas, the company with headquarters in Seattle and drive-thru stands in Texas and Florida. The coffee chain, which plans to spread nationwide, hires attractive female servers who wear “entertaining costumes” such as cheerleaders, nurses, and police officers.
Baristas is also developing its own reality TV series to promote its brand, which will profile the competition between baristas and the challenges faced by the management while expanding the business. Auditions are being held to cast “hot young girls as servers” and filming is due to start this month. From the company’s website:
Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available. All baristas wear a variety of appealing costumed-themed attire, allowing for customers to enjoy a fun, creative, new, and intriguing experience every visit.