Klout-Like Platform Measures Online Trustworthiness
Trustcloud is able to measure how reliable someone is through their online presence and activities.
There are lots of websites out there that evaluate restaurants, hotels, rentals and local stores. And now, a new online tool lets you measure just how trustworthy a person is based on their social presence. Trustcloud works similar to Klout, but instead of measuring online influence, it “indicates trust by measuring online behavior, endorsements, and transactions.”
To find out just how reliable someone is, simply enter their Twitter username or e-mail address to bring up their ‘TrustCard.’ Trustcloud will analyze “online gestures” like transparency, consistency, and responsiveness across several social networks to aggregate a trust score. Some indicators of trustworthiness include how long the user has been online, how frequent they use social media, and if they influence or connect with other people online.