James Murphy is not the first musician to be lured by beverage retail opportunities as they ease into retirement.
Should we be surprised that LCD Soundsystem’s James Murphy is trading his beats for beans and planning to launch his own brand of coffee? Not really – the surprise is that someone usually so ahead of the curve would have left it this long. After all, Will Oldham announced his own Bonny Billy Blend of coffee in January (overtones of “chocolate, leather and non-wacky tobaccy”, apparently). And David Lynch, who released his debut album last year, has his signature on bags of coffee sold through his website.
Mr Scruff’s organic English Breakfast tea was a labour of love, involving trips to Assam to choose the leaves. Moby founded a Lower East Side teahouse called Teany (teaNY, get it?), and Billy Corgan wants to follow in his footsteps by opening one in Chicago, making opening teahouses a favourite pastime of annoying bald musicians from the 90s.
Why warm beverages? The obvious answer would be that it’s just an expensive folly, the credit-crunch equivalent of Roger Daltrey’s trout farm. But having tried both Lynch’s coffee and Mr Scruff’s tea, I can confirm that both are fine products, so maybe they are on to something. Are you listening, Lady Gaga? There’s a gap in the chai market you’re not exploiting here.