Lexus is taking advantage of Facebook’s “Timeline” feature to showcase its new car the 2013 GS. The luxury car company created a timeline to illustrate the inspiration behind the car as well as its development. It also exhibits significant moments in its social media campaigns and design over the years and encourages users to engage with the content by incorporating “want,” “own” and “remember” buttons. Lexus is labeling the project, “Points Of No Return.”
In an article on All Facebook, Lexus Vice President of Marketing Brian Smith explains why the car company chose Facebook’s latest feature to advertise the 2013 GS:
We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging open graph features to enhance user experience. We’re not waiting for the future. It’s all about innovating, including a “sneak peek” of exciting things to come on Lexus’s Facebook page.
PSFK previously reported on an Israeli Anti-Drug campaign that used the social network’s latest service to illustrate the downside of drug use. It will be interesting to see how other businesses use Facebook Timeline. Check out the images below to see the Lexus 2013 GS on timeline.
Image credits via Lexus Facebook Page