Nendo designed this concept shop for the Japanese men’s suit retailer Haruyama. Called ‘Halsuit,’ the space looks like an office environment in order to create the right scene for shoppers when they are looking for a new suit for work.
Nendo tried to address the fact that customers can get overwhelmed by the variety of choice available at Haruyama and their families get bored while they are picking an outfit. First they rearranged the shop, moving the fitting rooms from the edge to the centre and using their exterior walls to showcase different examples of coordinating the suits. They also installed a counter with magazines and a TV for friends and families.
As most suits are worn to the office, Nendo placed desks around the shop floor, used desk lamps for lighting and office storage-style shelving units. They replaced posters with LCD screens and transformed the sales area for shirts to make it look like a server room. They also added lounge and conference room-type spaces and a ‘reception desk’ where shoppers can make their purchases once they’ve selected the right suit. Click through to see more photos of Halsuit: