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Musician’s Tweet Inspires Kellogg’s To Make Him A Personalized Cereal

Musician’s Tweet Inspires Kellogg’s To Make Him A Personalized Cereal
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A social media + brand success story results in an uncanny breakfast treat called 'Totes Amazeballs.'.

Yi Chen
  • 24 february 2012


U.K. rock artist Tim Burgess (from the indie band The Charlatans), casually tweeted that he wanted to create his own brand of cereal. Little did he know that Kellogg’s UK would see his post on Twitter and grant his tweet wish with his very own cereal called ‘Totes Amazeballs’.

Burgess described the collaborated cereal as the “jazz odyssey of breakfasts.” Burgess wanted the cereal to be Rocky Road and ice-cream flavored, and will include a mix of Cocoa Krispies, marshmallows, shortbread and raisins.

Totes Amazeballs was initially intended to be given to Burgess only, but due to the overwhelming positive responses from fans, Kellogg’s is now considering selling the cereal to a wider market. A Kellog’s spokesperson commented that:

We really try to make the most of Twitter here at Kellog’s, and when we saw the tweet we knew we had to make something special for him.

Kellogg’s

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