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Non-Sponsor Nike Is The Brand Most Associated With Olympics [Headlines]

World famous sportswear company is closely tied with international sport competition even without direct affiliation.

Sam McNerney

Research on web buzz – carried out by BrandWatch, commissioned by digital agency Jam – from 1 December to 7 February, shows that Nike is dominating conversations on the internet, with 7.7% of the conversations about the Olympics associated with the brand. Brand Republic

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