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Nike Designs Heritage Race For Human Rights In South Africa

Nike Designs Heritage Race For Human Rights In South Africa
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10km race lets participants pay homage to the country's tumultuous history.

Yi Chen
  • 3 february 2012


The Nike Run Free, Run Jozi campaign kicked off this week and revealed a distinct route that will allow runners to experience and pay homage to various heritage sites in Johannesburg, South Africa. The night race will be held on 21 March, which also deliberately falls on Human Rights Day.

Organizers are expecting about 10,000 runners to participate in the 10km run where they will experience a ‘one-of-a-kind-feeling’ as they are encouraged with energetic music and motivational water points throughout the race. Runners will pass through prominent landmarks, including City Hall, Luthuli House, Constitutional Hill, Jeppe police station, and popular streets like Bree and Market.

Anwar Jappie, Brand Director for Nike South Africa, commented that:

The Nike Run Free, Run Jozi 10km race amplifies the sport experience for young and established runners by encouraging them to connect, motivate and inspire one another. We singled out Human Rights Day as race day because of the significance the day holds and, more importantly, enabling our runners to celebrate their heritage, freedom and the right to take back the streets for the night.

The Nike Run even in South Africa is part of the Nike We Run City 10k World Series tour. Already, it has hit international cities like Mexico City, Kuala Lumpur, Rio de Janeiro and Buenos Aires.

Nikw

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