Oscar De La Renta Is Crowdsourcing His Next Collection

Oscar De La Renta Is Crowdsourcing His Next Collection

The luxury designer asks fans to submit their visual inspirations for his next line.

Emma Hutchings
  • 15 february 2012

Luxury designer Oscar de la Renta is crowdsourcing the brainstorming stage for his resort collection by launching an online inspiration board and inviting fans to post their visual inspirations over the next three months.

The Wall Street Journal reports that uploads to ‘The Board‘ will appear on a 27-inch screen in de la Renta’s office. At the start, these can be anything at all; paintings, photographs, advertisements, fabrics, objects, quotes, etc. As the collection begins to come together, more specific submissions will be requested, such as a color scheme. The digital and interactive board can be viewed online, with uploads slowly scrolling across the screen and updating in real-time. Alex Bolen, chief executive of Oscar de la Renta LLC, said:

We like the idea of trying to collaborate with our fans. There are people who love our brand and have ideas about what would be beautiful.

Watch Oscar de la Renta invite fans to submit their ideas in the video below:

The Board


Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Technology Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

Travel Yesterday

Advertising Proposal Aims To Be The Most “Instagrammable Billboard In The World”

The Belltower in Los Angeles would allow video advertising and live event streaming, and include a pedestrian plaza for visitors


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 17, 2016

Home Depot Green Energy Expert: Americans Are Taking Control Of Their Power Use

Green tech expert Jennifer Tuohy discusses new home energy tech and developments for renewables in the US

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Design & Architecture Yesterday

Easy-To-Build Shelter Offers A Quick Way To Put A Roof Above Your Head

The structure designed by studio Duffy London has applications in disaster relief or first-aid

Beauty Yesterday

L’Oréal Wants To Help Visually Impaired Women Apply Makeup

The cosmetics brand has developed a series of audio tutorials for Brazilian consumers with reduced sight

Travel Yesterday

Drone-Powered Hotel Concept Could Radically Redefine Vacations

These unique pods would allow guests to visit a variety of locales over a period of several days

Automotive Yesterday

Pitch Your Startup Idea To Fellow Uber Passengers

A new promotion on the ridesharing service's POOL feature lets select riders compete for a $5,000 investment from prominent venture capitalists

Work Yesterday

Busy Office Managers Can Rely Upon A Digital Concierge To Help Offload Tasks

MEET is a service that automates the process of everyday tasks such as pantry and printer reordering, so employees can focus on more important work

Media & Publishing Yesterday

Design Series Turns Emojis Into A Coffee Table Book

The Emoji Book will be comprised of different artist interpretations of the ubiquitous symbols

Health Yesterday

These Pajamas Are Promising A Better Night’s Sleep

Recliner's new collection is made for those looking for a better way to get quality shut-eye

Food Yesterday

Cook An Entire Pizza On Your Stovetop

This compact kitchen appliance lets people bake a homemade pie without the need for an oven

No search results found.