Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera. Sometimes this can be at a personal level — where someone has left a message for another person to see through an app. If you’re considering using the same mechanic, here are five examples to take inspiration from:
An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.
Cambridge-based tech company Zappar released a free augmented reality advent calendar last holiday season.
Guinness ventured into augmented reality with the holiday game “Decorate Your Pint” last year. By downloading the Blippar app, iOS and Android users are able to take a picture of their pint of Guinness complete with Christmas decorations like a Santa hat, snowflakes, baubles, gifts, ribbons and even falling snow.
Much the way recipients of German Qkies can scan the QR code on each cookie to be directed to a video, photo or personalized message, so Greek consumers can use augmented reality and a Lacta chocolate bar to convey a secret message to a friend.
Starbucks launched its first-ever augmented reality app, Cup Magic, last November. It is available for both iPhone and Android devices. The app was created by digital agency Blast Radius. It interacts with five different characters appearing on Starbucks’ red holiday cups.