menu

Watch Out Facebook: The Redesigned Path Is Growing Exponentially

Watch Out Facebook: The Redesigned Path Is Growing Exponentially
Advertising

Since the launch of its redesigned user interface, Path has doubled its user base to 2 million. What is different this time around?

Paloma M. Vazquez
  • 6 february 2012

You may recall Path, “the private social network” that promised to challenge Facebook’s ubiquity when it first launched in 2010 as a mobile application. Since then, Path lost some steam (and conversation) over 2011. However, a user interface and experience redesign two months ago has since won the smart, mobile journal a TechCrunch Crunchie award for best designed app of 2011 — and a doubled user base of 2 million users (1 million of which were earned during the past two months alone). Path is now back in the conversation, and showing up on smartphones everywhere.

Perhaps most impressive thing about Path is the beauty and simplicity of its user interface (it exists only on your smartphone). This differentiated, instinctive design allows users to share photos, thoughts and experiences with a limited audience of up to 150 personal relationships. It’s this combination of differentiated design and limited audience that makes the experience of using Path as your ‘personal timeline’ and smart journal different than Facebook’s mobile app, or even Foursquare’s more functional, utilitarian direction.

To illustrate Path’s growth and usage to date, we found the following data points — shared by CEO Dave Morin with All Things D — to provide context for the app’s position and purpose. Of course, the next question in our minds is: where is the opportunity for brands? Will brands ever find a place for relevant, engaging content on Path, or will users have to share it themselves? Is branded utility the answer, or will brands create their own “Paths,” and why will a user follow it?

We’re keeping an eye out for what’s next for brands on Path — particularly in light of the Nike health data integration Morin cites below:

  •  70 percent of users return the next week
  • Over 50 million pieces of content created by users
  • Half a billion pieces of feedback (which includes views of an individual’s posted content, not just smiles, likes, comments, etc.)
  • 15 million pieces of feedback created per day (vs. 10 million last year)
  • Photos, status messages, and sleep records are the most common types of content shared, in order.
  • One song shared on Path per second (no Spotify or Pandora integration – users search for songs directly on Path)
  • Path’s largest user group is US-based, but contributors from the UK, Germany, Japan, France and Korea are growing quickly
  • Next up for Path: extended platform tools (including a deal with Nike for health data), smarter friend-request filtering, and possibly a Windows Phone-compatible app

Path

Path Now Has 2M Users, Having Doubled Since It Relaunched Two Months Ago

 

Advertising
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

PURPLELIST EXPERTS

Gareth Kay

Creative Strategist

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Yesterday

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.