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Springwise: Pedometer Wristband Motivates Kids To Be Active

Springwise: Pedometer Wristband Motivates Kids To Be Active
Innovation

Easy to wear running device used in schools will promote proper youth fitness and exercise and fight obesity.

Sam McNerney
  • 2 february 2012

We’ve already seen wristband devices designed to motivate kids into physical activity, but what makes MOVband different is that it is available to schools as part of loan program, which could encourage a far wider uptake of the device.

MOVband was created by a teacher and fitness instructor in response to rising child obesity in the US and budget cuts in schools that have caused a decrease in physical education. It was designed to be simple, stylish and accessible, ensuring kids will want to wear them and can use them easily. The black band — priced at USD 19.99 — displays the number of steps made by the wearer and comes with a range of colored accessory bands — USD 4.99 each — that wearers can “earn” once they achieve certain mileage. In this way, the device aims to promote exercise through friendly competition between individuals and groups. For schools with minimal budgets, MOVband will initially loan the wristbands for a fundraiser challenge, then take payment from the money raised.

(Continue reading here.)

Originally published on Springwise, republished with kind permission.

Springwise is an independent new business ideas and innovation firm that seeks out the most promising new business ideas around the world. Learn more about Springwise.

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