Peugeot / Starck Collaborate On Safer Bike Sharing

Peugeot / Starck Collaborate On Safer Bike Sharing

Philippe Starck debuts a new bicycle design which gives riders an easier way to get going.

Dave Pinter, PSFK
  • 15 february 2012

PSFK has covered a number of bicycle and scooter projects developed by car companies in the last few years. The latest was recently unveiled in France and involves a collaboration with a French design icon. Philippe Starck was asked by the City of Bordeaux to develop a ‘Bike of the Future’ which will eventually become the new model for the city’s bike sharing program. Starck’s design is a hybrid of a bicycle and scooter. A foot plate in integrated into the frame in front of the pedals providing riders the ability to safely push start the bicycle.

The bikes will be produced as part of Mu by Peugeot, the automakers’ mobility services division.

Press Release:

The City of Bordeaux asked its citizens to take part, between 28 November 2011 and 20
January 2012, in the designing of an « ideal city bike » on the web site On February 10, 2012, Philippe STARCK together with Alain
JUPPE, the mayor of Bordeaux, presented the final drawing of that unprecedented bike
at the 2nd Cyclab event in Bordeaux.

With many programmes to rethink travelling, such as limited car traffic or developing the
tramway, Bordeaux saw a threefold increase in the number of bike riders in 15 years. With
over 10 % of daily trips by its inhabitants being made on bike, Bordeaux reached the
leading group of biker-friendly capital cities. Initiated by the mayor’s office of Bordeaux
several years ago, with an uninterrupted promotion of bike use in the city, the programme
continues with the unprecedented plan to design that bike with Philippe Starck.

The new bike-scooter that will replace the bikes loaned to Bordeaux citizens, will help
increase their mobility, thanks to the new city user-friendliness offered by Philippe Starck
and suited to production by Peugeot. With 120 years of experience in the area of bikes,
PEUGEOT has to provide for maximum convergence between Bordeaux citizens’ ideas,
STARCK’s vision and the technical, industrial and economic goal of the bike. The many
ideas expressed by Bordeaux citizens helped rethink the user-friendliness, the philosophy
and the safety of bike riders.

« It is the analysis of Bordeaux citizen’s answers, which were numerous, diverse, constructive
and relevant, and the specificity of Bordeaux that prompted the new idea of that means of
transportation. The new user-friendliness seems an inventive response to the new questions
derived from pedestrian areas ». Philippe STARCK

« Bordeaux is a city where bikes, in all their forms, hold an increasingly large place. We are
all acting today in favour of biking: companies and politicians, designers and users, I am glad
to say. Apart from the achievements, it seems necessary to initiate prospective thinking: we
need to rethink the future of biking. The climate challenge and other environmental
challenges prompt us to initiate that preparation of the future, so there is a daily increase in
the use of bikes. This new bike will help do so ». Alain Juppé.

« We are glad to be associated to the programme initiated by the Mayor’s office of Bordeaux
to multiply the city’s means of transportation. Permanent mobility innovation has been part
of the brand’s challenges since the launch of the service Mu by Peugeot in September
2009. Succeeding in producing STARCK’s vision according to the criteria of Bordeaux is very
exciting to us.» Sandrine BOUVIER / PEUGEOT



Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.