Peugeot / Starck Collaborate On Safer Bike Sharing

Peugeot / Starck Collaborate On Safer Bike Sharing

Philippe Starck debuts a new bicycle design which gives riders an easier way to get going.

Dave Pinter, PSFK
  • 15 february 2012

PSFK has covered a number of bicycle and scooter projects developed by car companies in the last few years. The latest was recently unveiled in France and involves a collaboration with a French design icon. Philippe Starck was asked by the City of Bordeaux to develop a ‘Bike of the Future’ which will eventually become the new model for the city’s bike sharing program. Starck’s design is a hybrid of a bicycle and scooter. A foot plate in integrated into the frame in front of the pedals providing riders the ability to safely push start the bicycle.

The bikes will be produced as part of Mu by Peugeot, the automakers’ mobility services division.

Press Release:

The City of Bordeaux asked its citizens to take part, between 28 November 2011 and 20
January 2012, in the designing of an « ideal city bike » on the web site On February 10, 2012, Philippe STARCK together with Alain
JUPPE, the mayor of Bordeaux, presented the final drawing of that unprecedented bike
at the 2nd Cyclab event in Bordeaux.

With many programmes to rethink travelling, such as limited car traffic or developing the
tramway, Bordeaux saw a threefold increase in the number of bike riders in 15 years. With
over 10 % of daily trips by its inhabitants being made on bike, Bordeaux reached the
leading group of biker-friendly capital cities. Initiated by the mayor’s office of Bordeaux
several years ago, with an uninterrupted promotion of bike use in the city, the programme
continues with the unprecedented plan to design that bike with Philippe Starck.

The new bike-scooter that will replace the bikes loaned to Bordeaux citizens, will help
increase their mobility, thanks to the new city user-friendliness offered by Philippe Starck
and suited to production by Peugeot. With 120 years of experience in the area of bikes,
PEUGEOT has to provide for maximum convergence between Bordeaux citizens’ ideas,
STARCK’s vision and the technical, industrial and economic goal of the bike. The many
ideas expressed by Bordeaux citizens helped rethink the user-friendliness, the philosophy
and the safety of bike riders.

« It is the analysis of Bordeaux citizen’s answers, which were numerous, diverse, constructive
and relevant, and the specificity of Bordeaux that prompted the new idea of that means of
transportation. The new user-friendliness seems an inventive response to the new questions
derived from pedestrian areas ». Philippe STARCK

« Bordeaux is a city where bikes, in all their forms, hold an increasingly large place. We are
all acting today in favour of biking: companies and politicians, designers and users, I am glad
to say. Apart from the achievements, it seems necessary to initiate prospective thinking: we
need to rethink the future of biking. The climate challenge and other environmental
challenges prompt us to initiate that preparation of the future, so there is a daily increase in
the use of bikes. This new bike will help do so ». Alain Juppé.

« We are glad to be associated to the programme initiated by the Mayor’s office of Bordeaux
to multiply the city’s means of transportation. Permanent mobility innovation has been part
of the brand’s challenges since the launch of the service Mu by Peugeot in September
2009. Succeeding in producing STARCK’s vision according to the criteria of Bordeaux is very
exciting to us.» Sandrine BOUVIER / PEUGEOT



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Yesterday

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

No search results found.