Peugeot / Starck Collaborate On Safer Bike Sharing

Philippe Starck debuts a new bicycle design which gives riders an easier way to get going.

PSFK has covered a number of bicycle and scooter projects developed by car companies in the last few years. The latest was recently unveiled in France and involves a collaboration with a French design icon. Philippe Starck was asked by the City of Bordeaux to develop a ‘Bike of the Future’ which will eventually become the new model for the city’s bike sharing program. Starck’s design is a hybrid of a bicycle and scooter. A foot plate in integrated into the frame in front of the pedals providing riders the ability to safely push start the bicycle.

The bikes will be produced as part of Mu by Peugeot, the automakers’ mobility services division.

Press Release:

The City of Bordeaux asked its citizens to take part, between 28 November 2011 and 20
January 2012, in the designing of an « ideal city bike » on the web site
jeparticipe.bordeaux.fr. On February 10, 2012, Philippe STARCK together with Alain
JUPPE, the mayor of Bordeaux, presented the final drawing of that unprecedented bike
at the 2nd Cyclab event in Bordeaux.

With many programmes to rethink travelling, such as limited car traffic or developing the
tramway, Bordeaux saw a threefold increase in the number of bike riders in 15 years. With
over 10 % of daily trips by its inhabitants being made on bike, Bordeaux reached the
leading group of biker-friendly capital cities. Initiated by the mayor’s office of Bordeaux
several years ago, with an uninterrupted promotion of bike use in the city, the programme
continues with the unprecedented plan to design that bike with Philippe Starck.

The new bike-scooter that will replace the bikes loaned to Bordeaux citizens, will help
increase their mobility, thanks to the new city user-friendliness offered by Philippe Starck
and suited to production by Peugeot. With 120 years of experience in the area of bikes,
PEUGEOT has to provide for maximum convergence between Bordeaux citizens’ ideas,
STARCK’s vision and the technical, industrial and economic goal of the bike. The many
ideas expressed by Bordeaux citizens helped rethink the user-friendliness, the philosophy
and the safety of bike riders.

« It is the analysis of Bordeaux citizen’s answers, which were numerous, diverse, constructive
and relevant, and the specificity of Bordeaux that prompted the new idea of that means of
transportation. The new user-friendliness seems an inventive response to the new questions
derived from pedestrian areas ». Philippe STARCK

« Bordeaux is a city where bikes, in all their forms, hold an increasingly large place. We are
all acting today in favour of biking: companies and politicians, designers and users, I am glad
to say. Apart from the achievements, it seems necessary to initiate prospective thinking: we
need to rethink the future of biking. The climate challenge and other environmental
challenges prompt us to initiate that preparation of the future, so there is a daily increase in
the use of bikes. This new bike will help do so ». Alain Juppé.

« We are glad to be associated to the programme initiated by the Mayor’s office of Bordeaux
to multiply the city’s means of transportation. Permanent mobility innovation has been part
of the brand’s challenges since the launch of the service Mu by Peugeot in September
2009. Succeeding in producing STARCK’s vision according to the criteria of Bordeaux is very
exciting to us.» Sandrine BOUVIER / PEUGEOT

Peugeot

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