menu

Peugeot / Starck Collaborate On Safer Bike Sharing

Peugeot / Starck Collaborate On Safer Bike Sharing
Design

Philippe Starck debuts a new bicycle design which gives riders an easier way to get going.

Dave Pinter, PSFK
  • 15 february 2012

PSFK has covered a number of bicycle and scooter projects developed by car companies in the last few years. The latest was recently unveiled in France and involves a collaboration with a French design icon. Philippe Starck was asked by the City of Bordeaux to develop a ‘Bike of the Future’ which will eventually become the new model for the city’s bike sharing program. Starck’s design is a hybrid of a bicycle and scooter. A foot plate in integrated into the frame in front of the pedals providing riders the ability to safely push start the bicycle.

The bikes will be produced as part of Mu by Peugeot, the automakers’ mobility services division.

Press Release:

The City of Bordeaux asked its citizens to take part, between 28 November 2011 and 20
January 2012, in the designing of an « ideal city bike » on the web site
jeparticipe.bordeaux.fr. On February 10, 2012, Philippe STARCK together with Alain
JUPPE, the mayor of Bordeaux, presented the final drawing of that unprecedented bike
at the 2nd Cyclab event in Bordeaux.

With many programmes to rethink travelling, such as limited car traffic or developing the
tramway, Bordeaux saw a threefold increase in the number of bike riders in 15 years. With
over 10 % of daily trips by its inhabitants being made on bike, Bordeaux reached the
leading group of biker-friendly capital cities. Initiated by the mayor’s office of Bordeaux
several years ago, with an uninterrupted promotion of bike use in the city, the programme
continues with the unprecedented plan to design that bike with Philippe Starck.

The new bike-scooter that will replace the bikes loaned to Bordeaux citizens, will help
increase their mobility, thanks to the new city user-friendliness offered by Philippe Starck
and suited to production by Peugeot. With 120 years of experience in the area of bikes,
PEUGEOT has to provide for maximum convergence between Bordeaux citizens’ ideas,
STARCK’s vision and the technical, industrial and economic goal of the bike. The many
ideas expressed by Bordeaux citizens helped rethink the user-friendliness, the philosophy
and the safety of bike riders.

« It is the analysis of Bordeaux citizen’s answers, which were numerous, diverse, constructive
and relevant, and the specificity of Bordeaux that prompted the new idea of that means of
transportation. The new user-friendliness seems an inventive response to the new questions
derived from pedestrian areas ». Philippe STARCK

« Bordeaux is a city where bikes, in all their forms, hold an increasingly large place. We are
all acting today in favour of biking: companies and politicians, designers and users, I am glad
to say. Apart from the achievements, it seems necessary to initiate prospective thinking: we
need to rethink the future of biking. The climate challenge and other environmental
challenges prompt us to initiate that preparation of the future, so there is a daily increase in
the use of bikes. This new bike will help do so ». Alain Juppé.

« We are glad to be associated to the programme initiated by the Mayor’s office of Bordeaux
to multiply the city’s means of transportation. Permanent mobility innovation has been part
of the brand’s challenges since the launch of the service Mu by Peugeot in September
2009. Succeeding in producing STARCK’s vision according to the criteria of Bordeaux is very
exciting to us.» Sandrine BOUVIER / PEUGEOT

Peugeot

Design
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home Yesterday

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive Yesterday

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home Yesterday

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture Yesterday

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Rucha Patwardhan

Interaction & Visual Design Prototyper

Design & Architecture Yesterday

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health Yesterday

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities Yesterday

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health Yesterday

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Culture Yesterday

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture Yesterday

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment Yesterday

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Yesterday

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia Yesterday

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

Retail Yesterday

Live Beacon Simplifies Cloud Sharing For Businesses

The battery-powered device and smartphone app allow anyone to send location-specific content without the hassle of code or hardware

No search results found.