menu

PowerBar, Apple, Nike And Starbucks Ditch R&D For Test And Trial [Headlines]

Innovation

Several large companies are abandoning focus groups to adapt different approach.

Sam McNerney
  • 2 february 2012

If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Bloomberg Business Week

Trending

Jaguar's New Sports Car Has An Integrated Camera To Make Driving More Shareable

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.