PowerBar, Apple, Nike And Starbucks Ditch R&D For Test And Trial [Headlines]
Several large companies are abandoning focus groups to adapt different approach.
If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Bloomberg Business Week