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PowerBar, Apple, Nike And Starbucks Ditch R&D For Test And Trial

If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Bloomberg Business Week

Posted as a headline on February 2, 2012
Tags: Cosumers, Focus Group, PowerBar, Research and development, Taste

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