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PowerBar, Apple, Nike And Starbucks Ditch R&D For Test And Trial [Headlines]

Innovation

Several large companies are abandoning focus groups to adapt different approach.

Sam McNerney
  • 2 february 2012

If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Bloomberg Business Week

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