frog: What Can Professional Designers Learn From The DIY Crowd?

frog: What Can Professional Designers Learn From The DIY Crowd?

The internet has reshaped many a social hierarchy, is it now effecting the breakdown of the creative class?

  • 8 february 2012

It used to work something like this: when you had a design problem, you called in the pros. Let’s say you sought the ultimate ergonomic office chair, or a device that redefined portable audio. You called in the industry elite to create an innovative product for you. For decades, we’ve approached design as the province of experts. But in recent years, there has been an explosion of user-generated design. Talented people are going it alone and bringing their designs directly to market.

What changed? In short: the Internet. The web has provided budding entrepreneurs with easy access to the materials, manufacturers, and talent that previously required corporate relationships and massive scale to acquire. It also allows entrepreneurs to better understand what they should be building – just by asking around online. It even provides the market, giving vendors access to scores of potential buyers through the web. Without the up-front costs of brick-and-mortar stores, it’s easier than ever to reach an audience and make a buck. And, when anyone can set up an Etsy store to sell knitwear, everyone is a designer.

Success stories are everywhere. The Hidden Radio & Bluetooth Speaker, a recent project by John VDN and Vitor Santa Maria, has received raves from, Core77 and BoingBoing. Designers by trade, John and Vitor recognized the need for a better portable speaker. The pair spent $50,000 of their own money to develop a prototype , then turned to Kickstarter to help fund their project. The site granted them a huge market of potential buyers and the ability to scale their project nearly risk-free. They’ve raised $938,771, nearly three times their goal. If they hadn’t met their $125,000 threshold, everyone who pledged would have gotten their money back, leaving John and Vitor free to refine the concept. Kickstarter’s low-risk, high-reward environment is exactly the type of online phenomenon that’s encouraging entrepreneurs to make their own stuff.

Continue reading here.

[Written by Fabio SergioReprinted with kind permission from design mind, a publication of global innovation firm frog.]

Design Mind is a publication of global innovation firm frog that is updated daily to keep the design and innovation community updated with fresh perspectives on industry trends, emerging technologies, and global consumer culture. Learn more about design mind and frog.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Bonnie Knutson

Hospitality & Marketing

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.