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Giving Your Restaurant Order With The Click Of A Table [Video]

Giving Your Restaurant Order With The Click Of A Table [Video]
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Animated and interactive table at the Inamo St James restaurant allows diners to order, play and request to pay.

Piers Fawkes, PSFK
  • 11 february 2012

In our Future of Retail report we have a fascinating example of an electronic mirror found at the Inamo St. James restaurant on London’s Regent Street. On our recent trip to the UK we visited the restaurant to try out the interactive tables that all diners use there.

When diners sit a screen is projected on the table and through the use of a touchpad they can order drinks, food, games and even a taxi. A fun aspect of the interaction is that a diner can see how the dishes will look once served, as an image gets projected on a plate on the table before they order. With a mouse click, each dish can be added to a list — and then when the diner is happy with their selection that list of orders is electronically sent to the kitchen.

And if the diner is wondering what is happening while they wait they have a range of options. For a start, they can open a video window on the table with a live feed from the kitchen or they can play simple memory games. Diners can also entertain themselves by changing the projected table-cloth, choosing from various photographs and patterns.

Watch this ‘rough cut’ video to see our experience with the restaurant.


Oh, and the food? Pretty good — but you do kind of wish you could talk to a waiter to bounce your order off them to see what they think. Maybe the next step to overcome that would be to open up the table to your social networks so instead of turning to the staff, you can ask your friends what they think you should order!

Inamo St James

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