PSFK Is Ready For Design Indaba

PSFK Is Ready For Design Indaba

We are heading to South Africa for the annual event showcasing the brightest thought leaders and upcoming design talent.

Kyana Gordon
  • 25 february 2012

We are thrilled to be providing coverage of Design Indaba 2012, a conference driving, harnessing and fostering creativity from February 29- March 2, in Capetown, South Africa. For seventeen years, the conference has held true to its mission of promoting design as a means of fueling social change, by attracting the world’s brightest thought leaders to Cape Town, South Africa. The 2012 edition proves no different as it features talks, an expo, events, film, and music performances that aim to stimulate and improve the South African economy.

This year’s conference features thirty-two speakers including: Berlin-based, Sissel Tolaas, a scent expert exploring interesting city smells and how we can understand emotions from an odor perspective, Aaron Koblin, an artist specializing in data and digital technologies, most famed for his work on ‘The Wilderness Downtown’ and ‘The Johnny Cash Project’, past PSFK conference speaker, John Bielenberg of Project M and COMMON (who will host a Cape Town Pitch event), most recently launched FUTURE, a new venture engaging larger organisations, institutions and companies for positive change. Also, giving talks are René Redzepi, founder and head chef of Noma restaurant in Copenhagen will be on hand to discuss food design, artist Carsten Höller whose recent show ‘Experience’ was the equivalent of an art world amusement park, including a 102-foot slide, and Sputniko!, an artist and designer based in Tokyo who creates machines, films, and music produced via research with scientists to critically investigate a possible future for human beings and technology.

Also under the Design Indaba umbrella, is the Expo which launched in 2004 to provide a commercial platform for the finest South African designers to leverage goods and services to the local and global markets. It also introduces the most influential international buyers to the finest South African creative products and encourages export.

We will also experience “A Taste of Sónar” at Cape Town’s City Hall on Friday March, 2 – an electronic music event, with an exceptional mix of sound from South Africa’s own Fletcher in DubBLK JKSKiller Robot and the German band, Modeselektor to name a few.


Last but not least is Design Indaba FilmFest, which acts as a preamble to the Conference and Expo, and whets the appetites of Cape Town audiences for the week of creative exchange ahead. This year, the annual film festival offers a two-week warm-up and aims to give everyone access to affordable, inspirational feature films and documentaries, like PressPausePlay, Bill Cunningham New York, and Punk In Africa.

We can hardly wait for the experience! Stay tuned for our on-site coverage.

Design Indaba 2012 Conference


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