Cupid now comes in the form of a digital postcard as demonstrated by Samsung’s Valentine promotional campaign entitled ‘Love Note,’ to support the new Samsung Galaxy mobile device.
Once landing on GalaxyLoveNote.com, the specially created, stand-alone site by subscription-based insight platform, Protein, users can upload an image, add a personalized message then share on either Twitter and Facebook or send out a physical postcard by snail mail. The campaign runs till March 9th culminating in a competition where up to 10 Love Notes with the most Likes can win the new Samsung Galaxy mobile device.
This past weekend, the #galaxylovenote hashtag covered up the blacked out windows of a filming location on Hanbury Street in London’s Shoreditch neighbourhood, providing a live experience where passersby could watch the Love Note film being shot.
The film recounts the story of the ‘Love Note’ referencing analogue forms of communication — from fountain-penned letters, to typewritten messages and Polaroid images — the final scene shows all these objects grouped together to form a heart.
In partnership with Touchnote, Samsung has taken the analog style of sending a postcard and engineered an extremely simple interactive process that involves both your computer or mobile device. If only Love were just as easy.